Integrated campaign for Corolla, featuring, Hatsune Miku. An AR(Augmented Reality) functionality was implemented to the Toyota mobile app, and Hatsune Mike took over the Corolla section of Toyota.com. To kick off the campaign, we threw party for the Hatsune Miku fanatics and potential Corolla buyers.

Integrated multicultural campaign for the Camry. An episodic web series, The One & Only, paired the Camry with one of the biggest movie stars in Asia, Lee Min Ho.